Small Stuff

Brand StrategyBrand & IdentityResearchNamingCreative DirectionArt DirectionCampaignsContent StrategyWritingWeb DesignUI DesignBook DesignEditorial DesignPublication DesignSignage & Environmental Graphics
AIGAAppleCourt Street GrocersGoogleSchool of Visual Arts
New York
North America

Small Stuff is a design studio and collective based in New York City. Founded in 2014 by Dinah Fried and Joe Marianek, Small Stuff’s mission is to engage with relevant projects that contribute to culture, create value, and impact the public realm. Small Stuff partners closely with organizations and individuals in an open and participatory process that brings multiple voices and deep expertise to every project and context—across print, screen, and space. The work of the studio and its principals has been widely recognized by design industry organizations including Graphis, The Professional Association for Design (AIGA), The Art Directors Club (ADC), Design & Art Direction (D&AD), The Type Directors Club (TDC), 50 Books | 50 Covers, and the Society for Experiential Graphic Design (SEGD), among others.

Expertise Identity systems and programs Brand strategy, research, and naming Creative direction and art direction Campaigns and outreach Content strategy, writing, and development Website and interface design Book, editorial, and publication design Environmental graphics and wayfinding Selected clients, projects, and partners AIGA Apple Buzzfeed News Blue Cross Blue Shield Boston Properties CAMBA Center for Architecture Chelsea Music Festival Court Street Grocers Design Trust for Public Space Equal Justice Initiative Ennead Architects Film First General Electric Google HarperCollins Haven Life Light Lincoln Center MASS Design Group Architects MIT Engine New York Stem Cell Foundation Other Half Brewing Penguin Random House Related The Rockefeller University Scenic VR School of Visual Arts

Selected PressSlanted NY (Studio) Design Matters (Joe Marianek) NPR (Dinah Fried)New York Times + Dallas News (National Memorial for Peace and Justice)AIGA Eye on Design (Lincoln Center) Bloomberg (Other Half Brewing)